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| Packaging © Chloe Abidi 2019 |
The presence of middle-aged-older women shown in mainstream beauty campaigns is nearly nonexistent, so I wanted to place the figure in a position that is almost beauty-campaign-like, with heavy focus on the face and her features. The packaging tape is vaguely representative of youthful beauty standards and botox-culture, as it quite literally tugs her face up.
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